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Mahindra pitches for greater domestic business
Posted On: 17-07-2009 00:00:00 09

The Mahindra Group expects to grow revenues from its agri-business venture nearly eight-fold in the next five years by expanding among national and overseas retail chains. Of the total revenue target, nearly Rs 250 crore was expected to come from fresh produce alone. The company supplies fruit such as grapes, apples and pomegranates under the Mahindra brand to European retail chains, including Carrefour, Sainsbury, Morrison, and domestic retailers such as Aditya Birla More and Reliance Retail. It is also talking to other national and international chains for the supply of fresh produce. The company plans to take the share of domestic business to 45% in the next couple of years from around 10% now, by expanding its business in local markets. Currently, the company does contract farming in 2,500 acres in the country.

 
 
 

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